Michigan Google Ads Campaign Optimization


Learn how to Optimize your Google Ads Campaign in Michigan.

Google Ads Campaign

It’s 2019 and new technology keeps changing FAST! Now, Digital Marketing is all the buzz. What is Digital Marketing? It is the use of digital channels like Instagram, Youtube, or the Internet to promote a product/service.

What is Google Ads?

To begin, Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

What Digital Marketing is all about

Now, our overall goal is to reach our audience. We do that by “measuring our success”. Furthermore, we can analyze likes, views, impressions from the digital channels to see how well we reached our audience.

Optimizing Google Ad campaigns is done by doing these certain tricks. One of them is Search Engine Optimization (SEO). Utilizing SEO maximizes your search results and ranks you to the top. In order to do that, you need content. Without content, your ranking won’t be high. Make sure you optimize your strategy and content in order to display a sufficient google ads campaign.

Here are 3 ways to optimize Google Ads Campaigns in Michigan:

  1. Use Ad extensions: Ad extensions are additional information that potential customers can click or refer to when viewing your add. An example would be a call extension, an email extension, or even a review extension.
  2. Optimize your URL Display: A display URL is a web address that your potential customers and viewers see when browsing over your pay-per-click ad. This gives an idea of where they’ll land on when clicking your display URL. Since we’re optimizing our Google Ads Campaign in Michigan, I can make it personal by including “Michigan” in my URL.
  3. Personalize your Ad Copy: Adwords all you to customize and personalize your ads to the way YOU want it to be and how it will match your ads. An example if you were a local Dearborn advertiser, you can customize the location and have the ad be displayed for Dearborn Michigan. You can also customize the ad by specifying the age, device, gender, or audience.
Ad extension

To learn more tips, make sure to check out MonsterInsights blog on more ways to optimize your Google Ads Campaign. Be sure to keep up with your Ad Campaigns and to keep optimizing those ads. New techniques and searches change by the day, so it’s important to be aware of those changes. If you would like to read more blog posts, check out my Onsite SEO techniques in Dearborn Michigan.